![]() Others might say anything less than Domaine de la Romanée-Conti wouldn’t qualify. Some people might consider fine wine to be exclusive to Old World regions like Bordeaux and Burgundy. “It depends on how knowledgeable or educated they are about wine,” says Deniece Bourne, an account development manager at Wine & Spirit Education Trust. How should a consumer know what differentiates fine wines from the rest of the bottles at their local shop or bar? That said, Stone and Diaz are wine experts who have the time, experience and inclination to understand agricultural science and production practices. ![]() These are wineries that value uncompromised quality above any commercial demand for quantity.” Jermaine Stone, Cru Luv Selections, Wine & Hip Hop / Photo by Head Make Book Productions These are the producers that have implemented the highest level of winemaking and viticultural standards that align with producers from other great global regions. ![]() “We define fine wine as a category that represents the highest quality producers from their respective regions. “Fine wine is a quality descriptor,” says Scott Diaz, senior vice president of global brand strategy and marketing, Demeine Estates. When the winemaker is taking a bit more attentiveness and care, to me, that’s fine wine.”ĭemeine Estates, a Napa-based importer and wholesaler of what the website calls “the world’s finest wines,” has a similar take. “I think about single vineyard wines or grower Champagnes. “I define fine wine as anything that is made with passion and attentiveness,” says Jermaine Stone, founder of Cru Luv Selections, host of Wine & Hip Hop and a 2020 Wine Enthusiast 40 Under 40 Tastemaker. Other wine professionals associate viticultural and winemaking practices with the term. Scarcity can be part of this equation, too, Gibbs says, elevating the desirability of specific houses, brands and vintages. “It defines itself by having an active secondary market.” For Liv-ex’s purposes, a fine wine has resale value, improves over time and has brand recognition due to heritage, critical acclaim or some combination thereof. “People don’t define fine wine,” says Justin Gibbs, cofounder and director of Liv-ex, a global wine marketplace. Justin Gibbs, Liv-ex / Photo via Liv-exīut what exactly do we mean when we say fine wine? Do we use the term to describe something materially different about certain wines versus others? Is the term even about wine, or about the perceived status of some bottles and the people who pursue them? Investment company Cult Wines describes its mission as “transforming the fine wine industry,” and a quarterly luxury lifestyle magazine, The World of Fine Wine, has subscribers in 30 countries. Importers, distributors, retailers and hospitality professionals like Pass call themselves fine wine specialists. This vagueness gives the term widespread application. Like natural, fresh or even farm-raised, there’s no official definition or regulation that permits some wines to be deemed fine while others languish unmodified. As with so many aspects of wine, fineness is in the mind of the beholder. ![]() Whether everyone who hears the term shares those connotations is almost beside the point. “Working in fine wine means you’re learning about the way wine is made around the world, what the growing practices are, what the soils are and all these nuances that go into a quality wine.” “It lends credibility to the brand,” says the former Winebow sales representative. When Justin Pass talks to prospective buyers about Sera Luce, his ready-to-drink canned spritz company, he often mentions his background in fine wine. Decorative Wine Racks & Modular Systems.
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